The brand
No colour belongs to anyone.
The blue half-wing is the Blue Butterfly, the founder. The swarm draws the missing wing: the painted ones are people who joined, the outlined ones are places waiting for someone.
Logo
Full — the blue wing and the swarm
The wing, in watercolour — large sizes
The mark, in line — header and avatar
Favicon — readable at 16 px
Colours
Blue is the founder’s. The other seven belong to no one: they are many people. Watercolour only, never for text.
- Blue
#29A3DD - Green
#9CCB86 - Yellow
#DDC24E - Orange
#F08A24 - Red
#E0352B - Lilac
#A98BC9 - Grey
#C3C9CF - Peach
#F2BE9C
Base
- Ink
#0E1A2E - Paper
#FFFFFF - Surface
#F3F6F8 - Text blue
#1474BF - Night
#0B1426 - Light blue
#5BC0F0
Typography
Young Serif
Headings, promises, manifesto. Round and heavy, like the logo’s stroke.
Caveat — Once upon a time...
What is “by hand”. Use sparingly, never below 20 px.
Hanken Grotesk
Text and interface.
All three under the OFL 1.1 licence, hosted on the site itself.
Icons
Egg
Caterpillar
Cocoon
Flight
Painted
To be painted
Manifesto
- Everyone knows how to help. What was missing was a place to do it your own way.
- You don't need to found a charity, write bylaws, or ask permission.
- You don't need to show your face. The butterfly speaks for you.
- Everyone brings their own colour. No colour belongs to anyone.
- The money pays for the dream, never the person.
- Unpainted butterflies are not gaps. They are places waiting for someone.
We say
- Paint yourself in.
- Places waiting for someone.
- Lurdes’s dream.
- The story stays.
We don’t say
- Donate now!
- Beneficiaries
- Help the less fortunate
- €340 left to reach the goal